Reach, audience, campaign work and process for brand partnerships. Silent comedy POV videos, around 11 million followers across TikTok, Instagram, Facebook and YouTube, and often 320 million views a month.
Niall MacMillan builds characters and puts himself into scenes, telling the whole story with his face and no dialogue at all. Silent comedy creator, England based, posting daily since 2019. The audience is mostly American, with strong numbers in the UK, Canada and Australia. Core demographic 18 to 34, roughly 60/40 male to female.
320 million monthly views. 1.2 million average views per sponsored reel. 4.8% average engagement. 89% average completion.
Three videos for BBC Adventure Race around the World, plus the World Cup VT Biggest single project to date
1 video of Niall in the format people recognise in a location he isn't, 1 of Niall in the wild experiencing all things Adobe and 1 with El Papi performing a bespoke Adobe Firefly song! They came back. They always come back.
Two videos for a tier-one mobile network. Plethora of characters and his usual uncomfortable choas! The stare did the selling
Brand partnerships across film, music, gaming, telco, tech, retail and consumer. BBC, EE, Domino's, Waitrose, Candy Crush, WWE 2K, Adobe, MTV, Sony Pictures, Universal Pictures, Scottish Citylink, Polydor, ITV, PRYZM, Moodbears.
Two weeks from brief to delivery for a single reel. Longer for a series.
Send the brand, the product, the key message, and anything that cannot change. You get a reply within 24 hours.
Within three to five days you get a written concept with the format and the shoot plan.
One shoot day. Edit back within five working days. One round of revisions included.
The reel goes live across TikTok, Instagram, Facebook and YouTube Shorts. Whitelisting and branded content toggled on. #AD front and centre.
Silent POV videos with your brand built into the scene. I use one of my established characters, put myself in a situation people recognise, and tell the story with my face. Nobody has to read anything or translate anything, which is why it travels.
No. The format doesn't need narration and is often stronger without it, but I can narrate and often do when a brief calls for it. Voiceover, captions, text on screen, all fine. I'd only push back if the words are doing a job my face could do better.
You send the brief. I come back with a concept and a breakdown so you can see the idea written down before anything gets filmed. Once that's approved I film it and you get the video. I'm a simple man.
Ideally two weeks from brief to delivery on a single video. I film one day a week, so I'll tell you which week you're in before you commit to anything. That said, I've turned plenty of brand collaborations around inside a day when it's been needed.
I came out of business intelligence before this and I'm used to running long projects with clients, so I run it like a business rather than a hobby. Dates and deliverables agreed up front. One point of contact, which is me. And I chase myself instead of leaving you to chase me. If something is going to slip you'll hear it from me first.
We sort it at concept stage, before a camera comes out. That's where changing your mind costs nothing and nobody has lost a day. I'd much rather have that conversation early than hand you something you're quietly disappointed with.
Longer, honestly. A single video is great. But a brand that fits naturally and keeps turning up in the videos gets clocked far quicker, and the work gets better once we're not starting from scratch every time. Domino's, Candy Crush, WWE 2K and Citylink all came back for more.
Yes, a lot of it comes through agencies and I've got strong relationships with plenty of them.
There's nothing to translate. The same video works in every market, which is why my audience ended up global rather than just British.
No, it's just me. I pick up the enquiries and manage the campaign from start to finish, and there's nobody in the middle taking a cut.
I get asked this a lot and I appreciate it isn't the obvious choice. To me it's a no brainer. Give me a campaign or a concept and I'll tell you exactly how I'd go about it. The story and the expressions I get across in a video will carry your message further than most people manage with a voice.
Category exclusivity for 30 days comes as standard. Longer windows quoted on request.
Brand campaigns [email protected]. Speaking and events [email protected]. Everything else [email protected].